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BUILD BRAND RECOGNITION

In today’s digital world, content is the goldmine. Our data shows that 73% of shoppers plan to rely mostly on content in their research process, compared to only 11% who intend to rely on advertising. That’s a pretty clear indication that content is the king or queen of the internet. It would be a shame to not make the most of this and fail to engage with your users.

If you’re looking for a way to engage with your audience and grow your business, you’ve probably considered content marketing. Just like traditional marketing, content marketing can be described as a method of communicating a brand’s values and vision to consumers through the media.

What is content marketing?

Put yourself in your buyer’s shoes for a moment. What do you need to learn about a brand or product to make a purchase decision? Where do you start looking? What do you need in addition to the brand’s objective messaging?

If you’re searching for health and fitness equipment on Google, you’ll notice that the SERP (search engine results page) is filled with ads. However, if you begin to scroll down, the results become less commercial. This is because the content on each page is more relevant to your query.

So why would you ever click on an ad when you could potentially find the information you’re looking for on a non-commercial page?

Well, it’s because the advertiser paid for that privilege. When someone clicks on that ad, they’re doing so because they believe that the information will help them make a purchase decision.

This is how all online advertising, including that found on Google and social media channels, works. The key is to ensure that the content on your site is helpful and relevant to your target audience. When someone visits your website and finds relevant and useful information, you’ve successfully engaged them as a customer and gained their trust. This is what separates you from an advertiser who only relied on keywords and ads to gain site visits.

Why should you be using content marketing to grow your business?

It’s a common misconception that your website is the be all and end all of your marketing efforts. Far from it, in fact. Content marketing is a more sophisticated approach, designed to provide useful information to your audience, regardless of whether they make a purchase decision or not.

As a business owner, if you’re looking for proven tactics to grow your company, you’ve probably considered content marketing . However, since it’s relatively new to the digital space, you might not entirely understand what it entails. Here are 5 ways content marketing can help grow your business:

1. Provides inbound marketing assets

One of the primary goals of inbound marketing is to provide your audience with helpful and relevant content. This is frequently achieved through the use of qualitative and quantitative research. The data you collect will often include both textual and visual information – such as case studies, product comparisons, sales comparisons, etc.

When you combine this data with the messages you want to impart to your audience, you can create compelling content that will attract, engage and inform your target audience. Websites that don’t feature any useful content will never succeed in the long run. People want to engage with brands they know will provide them with worthwhile and helpful information.

2. Grows Your Audience

One of the primary goals of content marketing is to grow your audience. This is frequently achieved through the creation of compelling content that will interest, excite and inform your target audience. Inbound marketing expert, Seth Godin, refers to this as a “curated feed.” When someone subscribes to your feed, they are opting into your curated content feed – and you can assume they’re interested in what you have to offer because it’s valuable and relevant to their needs.

If you want to grow your audience and establish yourself as an authoritative voice in your industry, make sure you create compelling content that will be of interest and value to your target audience. When someone finds content that is valuable and helpful to them, you’ve successfully engaged them as a potential customer and gained their trust. Just make sure you don’t push your products too hard – you’re there to provide them with helpful tips and insights, not to sell them your products.

3. Establishes You As An Authority In Your Industry

Another important goal of content marketing is to establish you as an authoritative voice in your industry. When you do this, you’ll be able to offer your audience valuable and helpful information that will enable them to make better decisions. The problem is that very few businesses have the resources necessary to ensure this content is delivered consistently and accurately. This is where digital marketers and journalists can help. In addition to creating useful content, they can conduct research, analyze data, and even write press releases and articles to establish your expertise in the industry.

To give you an example, let’s say you’re a real estate agent. One of your key marketing channels is blogging. You’ve established yourself as an expert in the industry, and people come to you for advice on buying or selling homes. You’ve created a blog that provides helpful tips and information about buying and selling real estate. One day, you post about buying a house in a certain area that’s within your target market. A few weeks later, you’ve got another blog post about an area that is also within your target market. From there, you start to see a rise in your web traffic, and eventually, you’ve got enough momentum to begin selling real estate directly from your website.

As a business owner or marketer, if you’re looking for proven tactics to establish your expertise in your industry, you’ve probably considered content marketing. However, since it’s relatively new to the digital space, you might not entirely understand what it entails. Here are 5 ways content marketing can help you grow your business:

4. Builds Brand Recognition

If you want to grow your business, you’ll need to establish yourself as an authoritative voice in your industry. One way to do this is to build brand recognition. To build brand recognition, you’ll need to conduct research, analyze data, and even write press releases and articles to establish yourself as an expert in your industry. The problem is that very few businesses have the resources necessary to ensure this content is delivered consistently and accurately. This is where digital marketers and journalists can help. They can conduct research, analyze data, and write press releases and articles to establish your expertise in the industry.

To continue with our real estate agent example, let’s say you’ve built a successful business in your area. Your industry is competitive, and you’ve established yourself as a knowledgeable expert because of your efforts in content marketing. One day, you’re browsing your industry’s LinkedIn group, and you see an announcement for a real estate expo in your area. At the expo, you meet a real estate agent who asks about buying houses in your area. You tell them you’re an expert, and they ask for your advice. You give them a tour of your website, where they discover your extensive knowledge in your industry and establish you as the person to contact for help. From there, you’ve got a lead – and you’ve established yourself as an expert in your industry.

5. Improves SEO

Search engine optimization (SEO) is the practice of getting your website to show up in the organic (non-paid) results of a search on Google. One of the primary goals of SEO is to improve your website’s organic rankings on search engines. To do this, you’ll need to establish yourself as an authoritative voice in your industry. One way to do this is through the creation of useful content that is of value and interest to your target audience. Once you’ve got this content, you can use various methods to gain backlinks – or inbound links – to your website. These backlinks will then improve your website’s rankings on search engines. Inbound marketing expert, Dave McClure, founder of the digital marketing agency, Modern Marketing, says:”

“Content marketing is one of the best opportunities to gain backlinks to your site. If you’re creating helpful and valuable content that is entertaining and interesting for your audience, you’ll naturally attract those interested in your topic to your site. So rather than just attracting visitors to your site with ads, you’re actually creating a long-term relationship with your audience by establishing yourself as a reliable and helpful source of information. This is a great way to gain credibility and make an effective relationship with your audience.

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